At first, the mobile application was created only for iOS and Android mobile platform, but the instant success of the project led us to quickly develop adapted versions for tablets to reach the broadest public possible. In addition to giving access to the full content provided by La Victoire de l’Amour, the application allows for the user to communicate his customized and random thoughts of the day on a daily basis. It also uses the “notification” feature in order to keep the user posted regarding new content available (thought of the day, news, gift of the month, etc.). In order to manage the dynamic content of the application, a Web-based management console was designed, which makes the organization fully autonomous regarding the management of its application. With various versions available, iOS and Android mobiles and tablets, and content updated every day, this project is surely a great success.