The Web has become the ultimate reference for searching information. Whether it is to find a phone number, an address or seek an opinion about a company, our first instinct is now to use the Web to answer our questions.
Your company is more likely to make a first good impression to the customers through your website, before you even meet or speak with them. Since the first impression is critical, we consider that the image projected through a website is very important. At APPCOM, we deal meticulously with every aspect of web design and guarantee a lasting first impression.
Design and visual structure
The visitor’s attention will first be drawn to the website’s visuals. The design goes well beyond a color scheme or a simple arrangement of images. In fact, a design begins with the grouping and organization of the elements. Although the content of a site is of primary importance, the presentation is certainly a focal point since it will influence the first action of a visitor, that is to browse the website or leave! This important aspect should be considered when designing a sleek design. The choice of colors and shapes will eventually support the message conveyed and thus ensure a consistency throughout the whole website.
Ergonomics and navigation structure
Once the first impression is enhanced by a skillfully crafted design, it is critical that the user finds quickly and easily what he is looking for on the website. This is why ergonomics and navigation structure are essential to create a quality user experience. Intuitive navigation and the layout of the hierarchical information allow us to put forward the essence of the website, that is to say its content!
Search Engine Optimization (SEO)
For a website to achieve its objectives, it must offer a quality user experience, and to do so, it must first be visible on search engines so that people can access the website. The ranking on search engines like Google, Yahoo and Bing is influenced by many factors and it is necessary to optimize the website to position it competitively against other websites.
Search Engine Optimization (SEO) is divided in 3 categories:
- Structure optimization
- Backlink profile
At APPCOM, we certify that all these aspects are carefully processed and enhanced to suit your goals. We deliver optimized sites and offer retention plans continuously to keep the site updated and to ensure that it retains its reference value.
Performance and page loading
The performance of a website is another key element in the opinion that a user makes of a website. Once a user selects your website among other search results on Google, for example, it is essential to not make him wait for the page to load if you do not want him to select another competing website. A fast page load and a reactive website allows the user to navigate more efficiently while accessing the information.
Mobile Website (responsive)
Ultimately, considering the growing number of mobile phone users, it is important to consider that a large percentage of your users will visit your site from their mobile device. This is why we attach a great important to the development of so-called “responsive” and mobile websites. We use the most advanced technologies in the market and are constantly exploring new ways to provide high-end solution at the cutting edge of technology.
We develop all types of websites:
- SEO optimized websites
- Promotional websites with static or dynamic data
- CMS website
- Product or promotional campaign microsites
- Transactional systems
- Online store or subscription websites with inventory management, renewals and automatic email transmissions