A corporate image and a logo conveying the pleasure and the enthusiasm for this motor sport through the Route Quad were created. The graphic style was then used to produce various items such as promotional signage, magazine and Web site ads, Ad Word advertisement, traffic signs, paper maps, and a responsive Web site.
In addition to being a premium promotional tool, the Web site aims to inform the visitors about the different itineraries set up for the promotion. To do so, a specialized interactive map was developed in order to allow the user to view all the regions offering trails, as well as all the relevant information related to these trails. The Web statistics of this campaign demonstrate that during the first six months, the visit rate reached 200% of the promotional targets established by the organization: a great success!See the online version