The past few year have seen a phenomenal rise in the online offering. Each day, web accessibility enables independent businesses to position themselves everywhere around the globe. In a world filled with brands, it is essential to quickly set yourself apart and make a good and lasting impression.
Companies that capture the collective imagination and reach the top of the consumers’ preference list are the ones that have a well-defined brand image and know how to promote it with consistency and ingenuity.
Appcom believes your brand image is just as important as your offering. The most innovative and efficient concept may remain on the shelf endlessly if it is submerged in an ocean of competing products. A clear and unique image eliminates any confusion.
Evolution or revolution?
With its versatility and creativity, the Appcom team can work on a well-established brand image or create a new one with you. Whether you seek to develop and integrate a new application within your company or to create a new visual identity, Appcom provides the support you need, every step of the way.
We believe an efficient brand image originates from the company’s and its founders’ DNA. That is why we start the creative process by identifying the company’s personality traits through its existing brand or products. We then design web and mobile applications that provide a clear and efficient positioning and steer all your communications in the right direction.
The creative process
Once the personality and positioning of the brand has been established, our graphic designers start to create a strong new visual identity. As experts in your own field, you will be involved in various key stages along the creative process. We will benefit from your expertise as much as you will from ours.
Visual elements and logos are developed to help you create genuine and significant interest in the marketplace…and generate revenues. Although no one denies the importance of aesthetics, clear and fluid communications based on pre-established sales objectives are nevertheless crucial to your success.
Once online, we provide support and fine tuning to ensure optimum communication.
Graphic design and brand image services:
- Strategic brand positioning
- Logos and visual platforms for websites and applications
- Enhancement and adaptation of an existing identity
- Name search and copywriting
- Creation of digital advertising tools (banners, social media)
- Brand manuals